Salt market in South Africa

Detailed insights on the salt market in South Africa

Explore in-depth insights into the salt market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top salt brands, packaging preferences, and shopper behaviour within the salt category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the salt landscape in South Africa.

Here is the type of information included in this report:

  • A total of 148 salt products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
  • These products span 47 different salt brands
  • The most common pack size in the salt category is 0.5 kg, with the Plastic Bottle format being the most frequently used
  • In the past 12 months, 5,114 new unique product entries have been recorded in the salt category
  • Cerebos is currently the most scanned salt brand in South Africa

Report on the salt category in South Africa

A comprehensive report is available upon request.

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Related salt categories

  • Seasoning
    • Bouillon
    • Herbs and Spices
    • Vinegar

Regions in South Africa covered in the report

  • Eastern Cape
  • Free State
  • Gauteng
  • KwaZulu-Natal
  • Limpopo
  • Mpumalanga
  • North West
  • Northern Cape
  • Western Cape

Other types of salt insights available

  • Top salt products in South Africa overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of salt brands in South Africa by demographics
  • Salt brand shopper profile
  • Average consumer rating per salt product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual salt products consumers in South Africa are purchasing and consuming.

Online panel members from South Africa scan salt products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the salt sector in South Africa, get in touch on contact@sagaciresearch.com or click below.