- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the rum market in Kenya
Explore in-depth insights into the rum market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top rum brands, packaging preferences, and shopper behaviour within the rum category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the rum landscape in Kenya.
Here is the type of information included in this report:
- A total of 30 rum products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 15 different rum brands
- The most common pack size in the rum category is 0.75 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 939 new unique product entries have been recorded in the rum category
- Kenya Cane is currently the most scanned rum brand in Kenya
Report on the rum category in Kenya
A comprehensive report is available upon request.
Related rum categories
- Spirits
- Brandy and Cognac
- Gin
- Liqueurs
- Tequila and Mezcal
- Vodka
- Whisky
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of rum insights available
- Top rum products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of rum brands in Kenya by demographics
- Rum brand shopper profile
- Average consumer rating per rum product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual rum products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan rum products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the rum sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
