Rum market in Côte d’Ivoire

Detailed insights on the rum market in Côte d’Ivoire

Explore in-depth insights into the rum market in Côte d’Ivoire, drawn from real consumer data. This market report analyzes key consumption trends, top rum brands, packaging preferences, and shopper behaviour within the rum category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the rum landscape in Côte d’Ivoire.

Here is the type of information included in this report:

  • A total of 160 rum products (SKUs) have been scanned by consumers in Côte d’Ivoire, providing a comprehensive view of the category
  • These products span 67 different rum brands
  • The most common pack size in the rum category is 1 l, with the Glass Bottle format being the most frequently used
  • In the past 12 months, 16,046 new unique product entries have been recorded in the rum category
  • Calao is currently the most scanned rum brand in Côte d’Ivoire

Report on the rum category in Côte d’Ivoire

A comprehensive report is available upon request.

Report on the spirits market in Cameroon

Related rum categories

  • Spirits
    • Brandy and Cognac
    • Gin
    • Liqueurs
    • Tequila and Mezcal
    • Vodka
    • Whisky

Regions in Côte d’Ivoire covered in the report

  • Abidjan
  • Bas-Sassandra
  • Comoé
  • Denguélé
  • Gôh-Djiboua
  • Lacs
  • Lagunes
  • Montagnes
  • Sassandra-Marahoué
  • Savanes
  • Vallée du Bandama
  • Woroba
  • Yamoussoukro
  • Zanzan

Other types of rum insights available

  • Top rum products in Côte d’Ivoire overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of rum brands in Côte d’Ivoire by demographics
  • Rum brand shopper profile
  • Average consumer rating per rum product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual rum products consumers in Côte d’Ivoire are purchasing and consuming.

Online panel members from Côte d’Ivoire scan rum products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the rum sector in Côte d’Ivoire, get in touch on contact@sagaciresearch.com or click below.