- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the rice market in South Africa
Explore in-depth insights into the rice market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top rice brands, packaging preferences, and shopper behaviour within the rice category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the rice landscape in South Africa.
Here is the type of information included in this report:
- A total of 140 rice products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 45 different rice brands
- The most common pack size in the rice category is 2 kg, with the Bag format being the most frequently used
- In the past 12 months, 4,129 new unique product entries have been recorded in the rice category
- Tastic is currently the most scanned rice brand in South Africa
Report on the rice category in South Africa
A comprehensive report is available upon request.
Related rice categories
- Rice, Pasta and Noodles
- Couscous
- Instant Noodles
- Pasta
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of rice insights available
- Top rice products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of rice brands in South Africa by demographics
- Rice brand shopper profile
- Average consumer rating per rice product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual rice products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan rice products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the rice sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
