- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the powder milk market in Kenya
Explore in-depth insights into the powder milk market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top powder milk brands, packaging preferences, and shopper behaviour within the powder milk category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the powder milk landscape in Kenya.
Here is the type of information included in this report:
- A total of 54 powder milk products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 22 different powder milk brands
- The most common pack size in the powder milk category is 0.25 kg, with the Can format being the most frequently used
- In the past 12 months, 2,759 new unique product entries have been recorded in the powder milk category
- Brookside is currently the most scanned powder milk brand in Kenya
Report on the powder milk category in Kenya
A comprehensive report is available upon request.
Related powder milk categories
- Dairy
- Butter
- Cheese
- Condensed and Evaporated milk
- Cream
- Dairy Desserts
- Ice Cream
- Margarine
- Milk
- Yoghurt and Sour Milk
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of powder milk insights available
- Top powder milk products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of powder milk brands in Kenya by demographics
- Powder Milk brand shopper profile
- Average consumer rating per powder milk product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual powder milk products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan powder milk products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the powder milk sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
