- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the pasta market in Zimbabwe
Explore in-depth insights into the pasta market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top pasta brands, packaging preferences, and shopper behaviour within the pasta category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the pasta landscape in Zimbabwe.
Here is the type of information included in this report:
- A total of 192 pasta products (SKUs) have been scanned by consumers in Zimbabwe, providing a comprehensive view of the category
- These products span 85 different pasta brands
- The most common pack size in the pasta category is 0.4 kg, with the Bag format being the most frequently used
- In the past 12 months, 9,485 new unique product entries have been recorded in the pasta category
- Mega is currently the most scanned pasta brand in Zimbabwe
Report on the pasta category in Zimbabwe
A comprehensive report is available upon request.
Related pasta categories
- Rice, Pasta and Noodles
- Couscous
- Instant Noodles
- Rice
Regions in Zimbabwe covered in the report
- Bulawayo
- Harare
- Manicaland
- Mashonaland Central
- Mashonaland East
- Mashonaland West
- Masvingo
- Matabeleland North
- Matabeleland South
- Midlands
Other types of pasta insights available
- Top pasta products in Zimbabwe overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of pasta brands in Zimbabwe by demographics
- Pasta brand shopper profile
- Average consumer rating per pasta product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual pasta products consumers in Zimbabwe are purchasing and consuming.
Online panel members from Zimbabwe scan pasta products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the pasta sector in Zimbabwe, get in touch on contact@sagaciresearch.com or click below.
