- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the pasta market in Ghana
Explore in-depth insights into the pasta market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top pasta brands, packaging preferences, and shopper behaviour within the pasta category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the pasta landscape in Ghana.
Here is the type of information included in this report:
- A total of 155 pasta products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 98 different pasta brands
- The most common pack size in the pasta category is 0.4 kg, with the Sachet format being the most frequently used
- In the past 12 months, 2,342 new unique product entries have been recorded in the pasta category
- Oba is currently the most scanned pasta brand in Ghana
Report on the pasta category in Ghana
A comprehensive report is available upon request.
Related pasta categories
- Rice, Pasta and Noodles
- Instant Noodles
- Rice
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of pasta insights available
- Top pasta products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of pasta brands in Ghana by demographics
- Pasta brand shopper profile
- Average consumer rating per pasta product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual pasta products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan pasta products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the pasta sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
