- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the margarine market in Kenya
Explore in-depth insights into the margarine market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top margarine brands, packaging preferences, and shopper behaviour within the margarine category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the margarine landscape in Kenya.
Here is the type of information included in this report:
- A total of 42 margarine products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 10 different margarine brands
- The most common pack size in the margarine category is 0.5 kg, with the Sachet format being the most frequently used
- In the past 12 months, 6,053 new unique product entries have been recorded in the margarine category
- Prestige is currently the most scanned margarine brand in Kenya
Report on the margarine category in Kenya
A comprehensive report is available upon request.
Related margarine categories
- Dairy
- Butter
- Cheese
- Condensed and Evaporated milk
- Cream
- Dairy Desserts
- Ice Cream
- Milk
- Powder Milk
- Yoghurt and Sour Milk
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of margarine insights available
- Top margarine products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of margarine brands in Kenya by demographics
- Margarine brand shopper profile
- Average consumer rating per margarine product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual margarine products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan margarine products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the margarine sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
