- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the liqueurs market in Tanzania
Explore in-depth insights into the liqueurs market in Tanzania, drawn from real consumer data. This market report analyzes key consumption trends, top liqueurs brands, packaging preferences, and shopper behaviour within the liqueurs category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the liqueurs landscape in Tanzania.
Here is the type of information included in this report:
- A total of 36 liqueurs products (SKUs) have been scanned by consumers in Tanzania, providing a comprehensive view of the category
- These products span 19 different liqueurs brands
- The most common pack size in the liqueurs category is 0.2 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 855 new unique product entries have been recorded in the liqueurs category
- Sed is currently the most scanned liqueurs brand in Tanzania
Report on the liqueurs category in Tanzania
A comprehensive report is available upon request.

Related liqueurs categories
- Spirits
- Brandy and Cognac
- Gin
- Rum
- Tequila and Mezcal
- Vodka
- Whisky
Regions in Tanzania covered in the report
- Arusha
- Dar es Salaam
- Dodoma
- Geita
- Iringa
- Kagera
- Katavi
- Kigoma
- Kilimanjaro
- Lindi
- Manyara
- Mara
- Mbeya
- Morogoro
- Mtwara
- Mwanza
- Njombe
- Pemba North
- Pemba South
- Pwani
- Rukwa
- Ruvuma
- Shinyanga
- Simiyu
- Singida
- Tabora
- Tanga
- Zanzibar North
- Zanzibar South and Central
- Zanzibar West
Other types of liqueurs insights available
- Top liqueurs products in Tanzania overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of liqueurs brands in Tanzania by demographics
- Liqueurs brand shopper profile
- Average consumer rating per liqueurs product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual liqueurs products consumers in Tanzania are purchasing and consuming.
Online panel members from Tanzania scan liqueurs products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the liqueurs sector in Tanzania, get in touch on contact@sagaciresearch.com or click below.