- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the liqueurs market in South Africa
Explore in-depth insights into the liqueurs market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top liqueurs brands, packaging preferences, and shopper behaviour within the liqueurs category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the liqueurs landscape in South Africa.
Here is the type of information included in this report:
- A total of 90 liqueurs products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 52 different liqueurs brands
- The most common pack size in the liqueurs category is 0.75 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 914 new unique product entries have been recorded in the liqueurs category
- Amarula is currently the most scanned liqueurs brand in South Africa
Report on the liqueurs category in South Africa
A comprehensive report is available upon request.
Related liqueurs categories
- Spirits
- Brandy and Cognac
- Gin
- Rum
- Tequila and Mezcal
- Vodka
- Whisky
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of liqueurs insights available
- Top liqueurs products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of liqueurs brands in South Africa by demographics
- Liqueurs brand shopper profile
- Average consumer rating per liqueurs product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual liqueurs products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan liqueurs products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the liqueurs sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
