- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the ketchup market in Ghana
Explore in-depth insights into the ketchup market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top ketchup brands, packaging preferences, and shopper behaviour within the ketchup category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the ketchup landscape in Ghana.
Here is the type of information included in this report:
- A total of 29 ketchup products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 14 different ketchup brands
- The most common pack size in the ketchup category is 0.305 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 620 new unique product entries have been recorded in the ketchup category
- Alfa is currently the most scanned ketchup brand in Ghana
Report on the ketchup category in Ghana
A comprehensive report is available upon request.
Related ketchup categories
- Table Sauces
- Barbecue Sauces
- Chilli Sauces
- Mayonnaise
- Mustard
- Other Table Sauces
- Oyster Sauces
- Salad Dressings
- Shito
- Soy Sauces
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of ketchup insights available
- Top ketchup products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of ketchup brands in Ghana by demographics
- Ketchup brand shopper profile
- Average consumer rating per ketchup product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual ketchup products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan ketchup products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the ketchup sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
