Gin market in Tanzania

Detailed insights on the gin market in Tanzania

Explore in-depth insights into the gin market in Tanzania, drawn from real consumer data. This market report analyzes key consumption trends, top gin brands, packaging preferences, and shopper behaviour within the gin category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the gin landscape in Tanzania.

Here is the type of information included in this report:

  • A total of 37 gin products (SKUs) have been scanned by consumers in Tanzania, providing a comprehensive view of the category
  • These products span 24 different gin brands
  • The most common pack size in the gin category is 0.2 l, with the Glass Bottle format being the most frequently used
  • In the past 12 months, 1,896 new unique product entries have been recorded in the gin category
  • Konyagi is currently the most scanned gin brand in Tanzania

Report on the gin category in Tanzania

A comprehensive report is available upon request.

Report on the spirits market in Cameroon

Related gin categories

  • Spirits
    • Brandy and Cognac
    • Liqueurs
    • Rum
    • Tequila and Mezcal
    • Vodka
    • Whisky

Regions in Tanzania covered in the report

  • Arusha
  • Dar es Salaam
  • Dodoma
  • Geita
  • Iringa
  • Kagera
  • Katavi
  • Kigoma
  • Kilimanjaro
  • Lindi
  • Manyara
  • Mara
  • Mbeya
  • Morogoro
  • Mtwara
  • Mwanza
  • Njombe
  • Pemba North
  • Pemba South
  • Pwani
  • Rukwa
  • Ruvuma
  • Shinyanga
  • Simiyu
  • Singida
  • Tabora
  • Tanga
  • Zanzibar North
  • Zanzibar South and Central
  • Zanzibar West

Other types of gin insights available

  • Top gin products in Tanzania overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of gin brands in Tanzania by demographics
  • Gin brand shopper profile
  • Average consumer rating per gin product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual gin products consumers in Tanzania are purchasing and consuming.

Online panel members from Tanzania scan gin products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the gin sector in Tanzania, get in touch on contact@sagaciresearch.com or click below.