- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the flour market in Zambia
Explore in-depth insights into the flour market in Zambia, drawn from real consumer data. This market report analyzes key consumption trends, top flour brands, packaging preferences, and shopper behaviour within the flour category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the flour landscape in Zambia.
Here is the type of information included in this report:
- A total of 46 flour products (SKUs) have been scanned by consumers in Zambia, providing a comprehensive view of the category
- These products span 21 different flour brands
- The most common pack size in the flour category is 25 kg, with the Bag format being the most frequently used
- In the past 12 months, 780 new unique product entries have been recorded in the flour category
- Mother’S Pride is currently the most scanned flour brand in Zambia
Report on the flour category in Zambia
A comprehensive report is available upon request.
Related flour categories
- Bread, Flour, Pastries and Baking Ingredients
- Baking Powder
- Bread
- Sodium Bicarbonate
- Sugar and Sweeteners
Regions in Zambia covered in the report
- Central
- Copperbelt
- Eastern
- Luapula
- Lusaka
- Muchinga
- North-Western
- Northern
- Southern
- Western
Other types of flour insights available
- Top flour products in Zambia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of flour brands in Zambia by demographics
- Flour brand shopper profile
- Average consumer rating per flour product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual flour products consumers in Zambia are purchasing and consuming.
Online panel members from Zambia scan flour products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the flour sector in Zambia, get in touch on contact@sagaciresearch.com or click below.
