- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the coffee market in Nigeria
Explore in-depth insights into the coffee market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top coffee brands, packaging preferences, and shopper behaviour within the coffee category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the coffee landscape in Nigeria.
Here is the type of information included in this report:
- A total of 100 coffee products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 41 different coffee brands
- The most common pack size in the coffee category is 0.025 kg, with the Sachet format being the most frequently used
- In the past 12 months, 3,369 new unique product entries have been recorded in the coffee category
- Nescafé is currently the most scanned coffee brand in Nigeria
Report on the coffee category in Nigeria
A comprehensive report is available upon request.
Related coffee categories
- Non-Alcoholic Beverages
- Bottled Water
- Carbonated Soft Drinks
- Energy Drinks
- Flavoured Powder Drinks
- Juices
- Tea
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of coffee insights available
- Top coffee products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of coffee brands in Nigeria by demographics
- Coffee brand shopper profile
- Average consumer rating per coffee product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual coffee products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan coffee products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the coffee sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
