- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the coffee market in Kenya
Explore in-depth insights into the coffee market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top coffee brands, packaging preferences, and shopper behaviour within the coffee category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the coffee landscape in Kenya.
Here is the type of information included in this report:
- A total of 237 coffee products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 43 different coffee brands
- The most common pack size in the coffee category is 0.1 kg, with the Sachet format being the most frequently used
- In the past 12 months, 11,697 new unique product entries have been recorded in the coffee category
- Nescafé is currently the most scanned coffee brand in Kenya
Report on the coffee category in Kenya
A comprehensive report is available upon request.
Related coffee categories
- Non-Alcoholic Beverages
- Bottled Water
- Carbonated Soft Drinks
- Energy Drinks
- Flavoured Powder Drinks
- Juices
- Tea
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of coffee insights available
- Top coffee products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of coffee brands in Kenya by demographics
- Coffee brand shopper profile
- Average consumer rating per coffee product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual coffee products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan coffee products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the coffee sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
