- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the chewing gum market in Tanzania
Explore in-depth insights into the chewing gum market in Tanzania, drawn from real consumer data. This market report analyzes key consumption trends, top chewing gum brands, packaging preferences, and shopper behaviour within the chewing gum category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the chewing gum landscape in Tanzania.
Here is the type of information included in this report:
- A total of 59 chewing gum products (SKUs) have been scanned by consumers in Tanzania, providing a comprehensive view of the category
- These products span 17 different chewing gum brands
- The most common pack size in the chewing gum category is 1 kg, with the Sachet format being the most frequently used
- In the past 12 months, 751 new unique product entries have been recorded in the chewing gum category
- Big Boss is currently the most scanned chewing gum brand in Tanzania
Report on the chewing gum category in Tanzania
A comprehensive report is available upon request.
Related chewing gum categories
- Confectionery
- Candies and Sweets (non-chocolate)
- Chocolate Confectionery
Regions in Tanzania covered in the report
- Arusha
- Dar es Salaam
- Dodoma
- Geita
- Iringa
- Kagera
- Katavi
- Kigoma
- Kilimanjaro
- Lindi
- Manyara
- Mara
- Mbeya
- Morogoro
- Mtwara
- Mwanza
- Njombe
- Pemba North
- Pemba South
- Pwani
- Rukwa
- Ruvuma
- Shinyanga
- Simiyu
- Singida
- Tabora
- Tanga
- Zanzibar North
- Zanzibar South and Central
- Zanzibar West
Other types of chewing gum insights available
- Top chewing gum products in Tanzania overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of chewing gum brands in Tanzania by demographics
- Chewing Gum brand shopper profile
- Average consumer rating per chewing gum product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual chewing gum products consumers in Tanzania are purchasing and consuming.
Online panel members from Tanzania scan chewing gum products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the chewing gum sector in Tanzania, get in touch on contact@sagaciresearch.com or click below.
