Butter market in Nigeria

Detailed insights on the butter market in Nigeria

Explore in-depth insights into the butter market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top butter brands, packaging preferences, and shopper behaviour within the butter category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the butter landscape in Nigeria.

Here is the type of information included in this report:

  • A total of 22 butter products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
  • These products span 13 different butter brands
  • The most common pack size in the butter category is 0.015 kg, with the Sachet format being the most frequently used
  • In the past 12 months, 718 new unique product entries have been recorded in the butter category
  • Golden Penny is currently the most scanned butter brand in Nigeria

Report on the butter category in Nigeria

A comprehensive report is available upon request.

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Related butter categories

  • Dairy
    • Cheese
    • Condensed and Evaporated milk
    • Cream
    • Dairy Desserts
    • Ice Cream
    • Margarine
    • Milk
    • Powder Milk
    • Yoghurt and Sour Milk

Regions in Nigeria covered in the report

  • Abia
  • Adamawa
  • Akwa Ibom
  • Anambra
  • Bauchi
  • Bayelsa
  • Benue
  • Borno
  • Cross River
  • Delta
  • Ebonyi
  • Edo
  • Ekiti
  • Enugu
  • Federal Capital Territory
  • Gombe
  • Imo
  • Jigawa
  • Kaduna
  • Kano
  • Katsina
  • Kebbi
  • Kogi
  • Kwara
  • Lagos
  • Nassarawa
  • Niger
  • Ogun
  • Ondo
  • Osun
  • Oyo
  • Plateau
  • Rivers
  • Sokoto
  • Taraba
  • Yobe
  • Zamfara

Other types of butter insights available

  • Top butter products in Nigeria overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of butter brands in Nigeria by demographics
  • Butter brand shopper profile
  • Average consumer rating per butter product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual butter products consumers in Nigeria are purchasing and consuming.

Online panel members from Nigeria scan butter products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the butter sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.