- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the bread market in South Africa
Explore in-depth insights into the bread market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top bread brands, packaging preferences, and shopper behaviour within the bread category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the bread landscape in South Africa.
Here is the type of information included in this report:
- A total of 224 bread products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 73 different bread brands
- The most common pack size in the bread category is 0.7 kg, with the Bag format being the most frequently used
- In the past 12 months, 8,517 new unique product entries have been recorded in the bread category
- Sasko is currently the most scanned bread brand in South Africa
Report on the bread category in South Africa
A comprehensive report is available upon request.
Related bread categories
- Bread, Flour, Pastries and Baking Ingredients
- Baking Powder
- Flour
- Sodium Bicarbonate
- Sugar and Sweeteners
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of bread insights available
- Top bread products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of bread brands in South Africa by demographics
- Bread brand shopper profile
- Average consumer rating per bread product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual bread products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan bread products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the bread sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
