- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the bread market in Morocco
Explore in-depth insights into the bread market in Morocco, drawn from real consumer data. This market report analyzes key consumption trends, top bread brands, packaging preferences, and shopper behaviour within the bread category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the bread landscape in Morocco.
Here is the type of information included in this report:
- A total of 84 bread products (SKUs) have been scanned by consumers in Morocco, providing a comprehensive view of the category
- These products span 36 different bread brands
- The most common pack size in the bread category is 0.125 kg, with the Paper box format being the most frequently used
- In the past 12 months, 2,320 new unique product entries have been recorded in the bread category
- Rafiaa is currently the most scanned bread brand in Morocco
Report on the bread category in Morocco
A comprehensive report is available upon request.
Related bread categories
- Bread, Flour, Pastries and Baking Ingredients
- Baking Powder
- Flour
- Sodium Bicarbonate
- Sugar and Sweeteners
Regions in Morocco covered in the report
- Boujdour
- Chaouia – Ouardigha
- Doukkala – Abda
- Es Semara
- Fès – Boulemane
- Gharb – Chrarda – Béni Hssen
- Grand Casablanca
- Guelmim – Es-Semara
- Laayoune
- Laâyoune – Boujdour – Sakia El Hamra
- Marrakech – Tensift – Al Haouz
- Meknès – Tafilalet
- Oriental
- Oued el Dahab
- Rabat – Salé – Zemmour – Zaer
- Souss – Massa – Draâ
- Tadla – Azilal
- Tanger – Tétouan
- Taza – Al Hoceima – Taounate
Other types of bread insights available
- Top bread products in Morocco overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of bread brands in Morocco by demographics
- Bread brand shopper profile
- Average consumer rating per bread product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual bread products consumers in Morocco are purchasing and consuming.
Online panel members from Morocco scan bread products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the bread sector in Morocco, get in touch on contact@sagaciresearch.com or click below.
