- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the bouillon market in Kenya
Explore in-depth insights into the bouillon market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top bouillon brands, packaging preferences, and shopper behaviour within the bouillon category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the bouillon landscape in Kenya.
Here is the type of information included in this report:
- A total of 95 bouillon products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 65 different bouillon brands
- The most common pack size in the bouillon category is 0.04 kg, with the Paper box format being the most frequently used
- In the past 12 months, 3,840 new unique product entries have been recorded in the bouillon category
- Royco is currently the most scanned bouillon brand in Kenya
Report on the bouillon category in Kenya
A comprehensive report is available upon request.
Related bouillon categories
- Seasoning
- Herbs and Spices
- Salt
- Vinegar
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of bouillon insights available
- Top bouillon products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of bouillon brands in Kenya by demographics
- Bouillon brand shopper profile
- Average consumer rating per bouillon product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual bouillon products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan bouillon products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the bouillon sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
