- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the beverages market in Tanzania
Explore in-depth insights into the beverages market in Tanzania, drawn from real consumer data. This market report analyzes key consumption trends, top beverages brands, packaging preferences, and shopper behaviour within the beverages category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the beverages landscape in Tanzania.
Here is the type of information included in this report:
- A total of 1,395 beverages products (SKUs) have been scanned by consumers in Tanzania, providing a comprehensive view of the category
- These products span 494 different beverages brands
- The most common pack size in the beverages category is 0.3 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 58,776 new unique product entries have been recorded in the beverages category
- Azam is currently the most scanned beverages brand in Tanzania
Report on the beverages category in Tanzania
A comprehensive report is available upon request.
Related beverages categories
- Food & Drinks
- Baby Food
- Canned and Preserved Foods
- Dairy
- Packaged Food
- Alcoholic Beverages
- Beer
- Bottled Water
- Brandy and Cognac
- Carbonated Soft Drinks
- Coffee
- Energy Drinks
- Flavoured Powder Drinks
- Gin
- Juices
- Liqueurs
- Non-Alcoholic Beverages
- Ready to Drink Beverages
- Rum
- Spirits
- Tea
- Tequila and Mezcal
- Vodka
- Whisky
- Wine & Champagne
Regions in Tanzania covered in the report
- Arusha
- Dar es Salaam
- Dodoma
- Geita
- Iringa
- Kagera
- Katavi
- Kigoma
- Kilimanjaro
- Lindi
- Manyara
- Mara
- Mbeya
- Morogoro
- Mtwara
- Mwanza
- Njombe
- Pemba North
- Pemba South
- Pwani
- Rukwa
- Ruvuma
- Shinyanga
- Simiyu
- Singida
- Tabora
- Tanga
- Zanzibar North
- Zanzibar South and Central
- Zanzibar West
Other types of beverages insights available
- Top beverages products in Tanzania overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of beverages brands in Tanzania by demographics
- Beverages brand shopper profile
- Average consumer rating per beverages product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual beverages products consumers in Tanzania are purchasing and consuming.
Online panel members from Tanzania scan beverages products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the beverages sector in Tanzania, get in touch on contact@sagaciresearch.com or click below.
