- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the beverages market in Ghana
Explore in-depth insights into the beverages market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top beverages brands, packaging preferences, and shopper behaviour within the beverages category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the beverages landscape in Ghana.
Here is the type of information included in this report:
- A total of 2,494 beverages products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 896 different beverages brands
- The most common pack size in the beverages category is 0.35 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 121,224 new unique product entries have been recorded in the beverages category
- Bel is currently the most scanned beverages brand in Ghana
Report on the beverages category in Ghana
A comprehensive report is available upon request.
Related beverages categories
- Food & Drinks
- Baby Food
- Canned and Preserved Foods
- Dairy
- Packaged Food
- Alcoholic Beverages
- Beer
- Bottled Water
- Brandy and Cognac
- Carbonated Soft Drinks
- Coffee
- Energy Drinks
- Flavoured Powder Drinks
- Gin
- Juices
- Liqueurs
- Non-Alcoholic Beverages
- Ready to Drink Beverages
- Rum
- Spirits
- Tea
- Tequila and Mezcal
- Vodka
- Whisky
- Wine & Champagne
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of beverages insights available
- Top beverages products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of beverages brands in Ghana by demographics
- Beverages brand shopper profile
- Average consumer rating per beverages product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual beverages products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan beverages products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the beverages sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
