- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the beverages market in Ethiopia
Explore in-depth insights into the beverages market in Ethiopia, drawn from real consumer data. This market report analyzes key consumption trends, top beverages brands, packaging preferences, and shopper behaviour within the beverages category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the beverages landscape in Ethiopia.
Here is the type of information included in this report:
- A total of 367 beverages products (SKUs) have been scanned by consumers in Ethiopia, providing a comprehensive view of the category
- These products span 194 different beverages brands
- The most common pack size in the beverages category is 2 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 7,992 new unique product entries have been recorded in the beverages category
- Coca-Cola is currently the most scanned beverages brand in Ethiopia
Report on the beverages category in Ethiopia
A comprehensive report is available upon request.

Related beverages categories
- Food & Drinks
- Baby Food
- Canned and Preserved Foods
- Dairy
- Packaged Food
- Alcoholic Beverages
- Beer
- Bottled Water
- Brandy and Cognac
- Carbonated Soft Drinks
- Coffee
- Energy Drinks
- Flavoured Powder Drinks
- Gin
- Juices
- Liqueurs
- Non-Alcoholic Beverages
- Ready to Drink Beverages
- Rum
- Spirits
- Tea
- Tequila and Mezcal
- Vodka
- Whisky
- Wine & Champagne
Regions in Ethiopia covered in the report
- Addis Abeba
- Afar
- Amhara
- Benshangul-Gumaz
- Dire Dawa
- Gambela Peoples
- Harari People
- Oromia
- Somali
- Southern Nations, Nationalities and Peoples
- Tigray
Other types of beverages insights available
- Top beverages products in Ethiopia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of beverages brands in Ethiopia by demographics
- Beverages brand shopper profile
- Average consumer rating per beverages product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual beverages products consumers in Ethiopia are purchasing and consuming.
Online panel members from Ethiopia scan beverages products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the beverages sector in Ethiopia, get in touch on contact@sagaciresearch.com or click below.