- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the beer market in Kenya
Explore in-depth insights into the beer market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top beer brands, packaging preferences, and shopper behaviour within the beer category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the beer landscape in Kenya.
Here is the type of information included in this report:
- A total of 118 beer products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 57 different beer brands
- The most common pack size in the beer category is 0.5 l, with the Can format being the most frequently used
- In the past 12 months, 11,176 new unique product entries have been recorded in the beer category
- Tusker is currently the most scanned beer brand in Kenya
Report on the beer category in Kenya
A comprehensive report is available upon request.
Related beer categories
- Alcoholic Beverages
- Ready to Drink Beverages
- Spirits
- Wine & Champagne
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of beer insights available
- Top beer products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of beer brands in Kenya by demographics
- Beer brand shopper profile
- Average consumer rating per beer product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual beer products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan beer products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the beer sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
