Beer market in Congo

Detailed insights on the beer market in Congo

Explore in-depth insights into the beer market in Congo, drawn from real consumer data. This market report analyzes key consumption trends, top beer brands, packaging preferences, and shopper behaviour within the beer category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the beer landscape in Congo.

Here is the type of information included in this report:

  • A total of 72 beer products (SKUs) have been scanned by consumers in Congo, providing a comprehensive view of the category
  • These products span 38 different beer brands
  • The most common pack size in the beer category is 0.5 l, with the Glass Bottle format being the most frequently used
  • In the past 12 months, 2,200 new unique product entries have been recorded in the beer category
  • Beaufort is currently the most scanned beer brand in Congo

Report on the beer category in Congo

A comprehensive report is available upon request.

Report on the spirits market in Cameroon

Related beer categories

  • Alcoholic Beverages
    • Ready to Drink Beverages
    • Spirits
    • Wine & Champagne

Regions in Congo covered in the report

  • Bouenza
  • Brazzaville
  • Cuvette
  • Cuvette-Ouest
  • Kouilou
  • Likouala
  • Lékoumou
  • Niari
  • Plateaux
  • Pointe Noire
  • Pool
  • Sangha

Other types of beer insights available

  • Top beer products in Congo overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of beer brands in Congo by demographics
  • Beer brand shopper profile
  • Average consumer rating per beer product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual beer products consumers in Congo are purchasing and consuming.

Online panel members from Congo scan beer products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the beer sector in Congo, get in touch on contact@sagaciresearch.com or click below.