- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the baby food market in Kenya
Explore in-depth insights into the baby food market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top baby food brands, packaging preferences, and shopper behaviour within the baby food category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the baby food landscape in Kenya.
Here is the type of information included in this report:
- A total of 126 baby food products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 73 different baby food brands
- The most common pack size in the baby food category is 0.4 kg, with the Paper box format being the most frequently used
- In the past 12 months, 3,774 new unique product entries have been recorded in the baby food category
- Cerelac is currently the most scanned baby food brand in Kenya
Report on the baby food category in Kenya
A comprehensive report is available upon request.
Related baby food categories
- Food & Drinks
- Beverages
- Canned and Preserved Foods
- Dairy
- Packaged Food
- Infant Cereals
- Milk Formula
- Pureed Baby Food
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of baby food insights available
- Top baby food products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of baby food brands in Kenya by demographics
- Baby Food brand shopper profile
- Average consumer rating per baby food product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual baby food products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan baby food products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the baby food sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
