- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the alcoholic beverages market in Ghana
Explore in-depth insights into the alcoholic beverages market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top alcoholic beverages brands, packaging preferences, and shopper behaviour within the alcoholic beverages category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the alcoholic beverages landscape in Ghana.
Here is the type of information included in this report:
- A total of 607 alcoholic beverages products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 321 different alcoholic beverages brands
- The most common pack size in the alcoholic beverages category is 0.33 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 13,816 new unique product entries have been recorded in the alcoholic beverages category
- Club is currently the most scanned alcoholic beverages brand in Ghana
Report on the alcoholic beverages category in Ghana
A comprehensive report is available upon request.
Related alcoholic beverages categories
- Beverages
- Non-Alcoholic Beverages
- Beer
- Brandy and Cognac
- Gin
- Liqueurs
- Ready to Drink Beverages
- Rum
- Spirits
- Tequila and Mezcal
- Vodka
- Whisky
- Wine & Champagne
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of alcoholic beverages insights available
- Top alcoholic beverages products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of alcoholic beverages brands in Ghana by demographics
- Alcoholic Beverages brand shopper profile
- Average consumer rating per alcoholic beverages product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual alcoholic beverages products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan alcoholic beverages products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the alcoholic beverages sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
