- 29/01/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the alcoholic beverages market in Ethiopia
Explore in-depth insights into the alcoholic beverages market in Ethiopia, drawn from real consumer data. This market report analyzes key consumption trends, top alcoholic beverages brands, packaging preferences, and shopper behaviour within the alcoholic beverages category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the alcoholic beverages landscape in Ethiopia.
Here is the type of information included in this report:
- A total of 83 alcoholic beverages products (SKUs) have been scanned by consumers in Ethiopia, providing a comprehensive view of the category
- These products span 61 different alcoholic beverages brands
- The most common pack size in the alcoholic beverages category is 4.8 cl, with the Glass Bottle format being the most frequently used
- In the past 12 months, 1,319 new unique product entries have been recorded in the alcoholic beverages category
- Kotex is currently the most scanned alcoholic beverages brand in Ethiopia
Report on the alcoholic beverages category in Ethiopia
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related alcoholic beverages categories
- Beverages
- Non-Alcoholic Beverages
- Beer
- Brandy and Cognac
- Gin
- Liqueurs
- Ready to Drink Beverages
- Rum
- Spirits
- Tequila and Mezcal
- Vodka
- Whisky
- Wine & Champagne
Regions in Ethiopia covered in the report
- Addis Abeba
- Afar
- Amhara
- Benshangul-Gumaz
- Dire Dawa
- Gambela Peoples
- Harari People
- Oromia
- Somali
- Southern Nations, Nationalities and Peoples
- Tigray
Other types of alcoholic beverages insights available
- Top alcoholic beverages products in Ethiopia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of alcoholic beverages brands in Ethiopia by demographics
- Alcoholic Beverages brand shopper profile
- Average consumer rating per alcoholic beverages product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual alcoholic beverages products consumers in Ethiopia are purchasing and consuming.
Online panel members from Ethiopia scan alcoholic beverages products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the alcoholic beverages sector in Ethiopia, get in touch on contact@sagaciresearch.com or click below.
