- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the consumer health market in Ethiopia
Explore in-depth insights into the consumer health market in Ethiopia, drawn from real consumer data. This market report analyzes key consumption trends, top consumer health brands, packaging preferences, and shopper behaviour within the consumer health category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the consumer health landscape in Ethiopia.
Here is the type of information included in this report:
- A total of 265 consumer health products (SKUs) have been scanned by consumers in Ethiopia, providing a comprehensive view of the category
- These products span 168 different consumer health brands
- The most common pack size in the consumer health category is 0.1 l, with the Paper box format being the most frequently used
- In the past 12 months, 1,407 new unique product entries have been recorded in the consumer health category
- Medicare is currently the most scanned consumer health brand in Ethiopia
Report on the consumer health category in Ethiopia
A comprehensive report is available upon request.
Related consumer health categories
Regions in Ethiopia covered in the report
- Addis Abeba
- Afar
- Amhara
- Benshangul-Gumaz
- Dire Dawa
- Gambela Peoples
- Harari People
- Oromia
- Somali
- Southern Nations, Nationalities and Peoples
- Tigray
Other types of consumer health insights available
- Top consumer health products in Ethiopia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of consumer health brands in Ethiopia by demographics
- Consumer Health brand shopper profile
- Average consumer rating per consumer health product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual consumer health products consumers in Ethiopia are purchasing and consuming.
Online panel members from Ethiopia scan consumer health products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the consumer health sector in Ethiopia, get in touch on contact@sagaciresearch.com or click below.
