- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the consumer appliances & electronics market in Ghana
Explore in-depth insights into the consumer appliances & electronics market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top consumer appliances & electronics brands, packaging preferences, and shopper behaviour within the consumer appliances & electronics category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the consumer appliances & electronics landscape in Ghana.
Here is the type of information included in this report:
- A total of 541 consumer appliances & electronics products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 226 different consumer appliances & electronics brands
- The most common pack size in the consumer appliances & electronics category is 1 kg, with the Paper box format being the most frequently used
- In the past 12 months, 2,974 new unique product entries have been recorded in the consumer appliances & electronics category
- Samsung is currently the most scanned consumer appliances & electronics brand in Ghana
Report on the consumer appliances & electronics category in Ghana
A comprehensive report is available upon request.
Related consumer appliances & electronics categories
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of consumer appliances & electronics insights available
- Top consumer appliances & electronics products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of consumer appliances & electronics brands in Ghana by demographics
- Consumer appliances & Electronics brand shopper profile
- Average consumer rating per consumer appliances & electronics product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual consumer appliances & electronics products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan consumer appliances & electronics products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the consumer appliances & electronics sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
