- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the toothpaste market in Ghana
Explore in-depth insights into the toothpaste market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top toothpaste brands, packaging preferences, and shopper behaviour within the toothpaste category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the toothpaste landscape in Ghana.
Here is the type of information included in this report:
- A total of 177 toothpaste products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 63 different toothpaste brands
- The most common pack size in the toothpaste category is 0.175 kg, with the Paper box format being the most frequently used
- In the past 12 months, 5,048 new unique product entries have been recorded in the toothpaste category
- Pepsodent is currently the most scanned toothpaste brand in Ghana
Report on the toothpaste category in Ghana
A comprehensive report is available upon request.
Related toothpaste categories
- Oral Care
- Dental Floss
- Mouthwashes
- Toothbrushes
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of toothpaste insights available
- Top toothpaste products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of toothpaste brands in Ghana by demographics
- Toothpaste brand shopper profile
- Average consumer rating per toothpaste product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual toothpaste products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan toothpaste products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the toothpaste sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
