- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tissue and hygiene market in South Africa
Explore in-depth insights into the tissue and hygiene market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top tissue and hygiene brands, packaging preferences, and shopper behaviour within the tissue and hygiene category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tissue and hygiene landscape in South Africa.
Here is the type of information included in this report:
- A total of 718 tissue and hygiene products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 169 different tissue and hygiene brands
- The most common pack size in the tissue and hygiene category is 10 units, with the Bag format being the most frequently used
- In the past 12 months, 10,276 new unique product entries have been recorded in the tissue and hygiene category
- Lil-Lets is currently the most scanned tissue and hygiene brand in South Africa
Report on the tissue and hygiene category in South Africa
A comprehensive report is available upon request.
Related tissue and hygiene categories
- Beauty and Personal Care
- Cosmetics and Beauty
- Hair Care
- Oral Care
- Personal care
- Skin Care
- Cotton Buds
- Hygiene
- Sanitary Protection
- Tissue
- Wipes
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of tissue and hygiene insights available
- Top tissue and hygiene products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tissue and hygiene brands in South Africa by demographics
- Tissue and Hygiene brand shopper profile
- Average consumer rating per tissue and hygiene product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual tissue and hygiene products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan tissue and hygiene products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tissue and hygiene sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
