- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tissue and hygiene market in Kenya
Explore in-depth insights into the tissue and hygiene market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top tissue and hygiene brands, packaging preferences, and shopper behaviour within the tissue and hygiene category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tissue and hygiene landscape in Kenya.
Here is the type of information included in this report:
- A total of 660 tissue and hygiene products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 182 different tissue and hygiene brands
- The most common pack size in the tissue and hygiene category is 100 units, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 20,523 new unique product entries have been recorded in the tissue and hygiene category
- Softcare is currently the most scanned tissue and hygiene brand in Kenya
Report on the tissue and hygiene category in Kenya
A comprehensive report is available upon request.
Related tissue and hygiene categories
- Beauty and Personal Care
- Cosmetics and Beauty
- Hair Care
- Oral Care
- Personal care
- Skin Care
- Cotton Buds
- Hygiene
- Sanitary Protection
- Tissue
- Wipes
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of tissue and hygiene insights available
- Top tissue and hygiene products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tissue and hygiene brands in Kenya by demographics
- Tissue and Hygiene brand shopper profile
- Average consumer rating per tissue and hygiene product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual tissue and hygiene products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan tissue and hygiene products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tissue and hygiene sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
