- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the skin care market in Nigeria
Explore in-depth insights into the skin care market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top skin care brands, packaging preferences, and shopper behaviour within the skin care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the skin care landscape in Nigeria.
Here is the type of information included in this report:
- A total of 2,306 skin care products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 616 different skin care brands
- The most common pack size in the skin care category is 0.4 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 48,295 new unique product entries have been recorded in the skin care category
- Vaseline is currently the most scanned skin care brand in Nigeria
Report on the skin care category in Nigeria
A comprehensive report is available upon request.
Related skin care categories
- Beauty and Personal Care
- Cosmetics and Beauty
- Hair Care
- Oral Care
- Personal care
- Tissue and Hygiene
- Body Care
- Body lotion/cream
- Face Care
- Petroleum Jelly
- Sun Care
- Talcum Powder
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of skin care insights available
- Top skin care products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of skin care brands in Nigeria by demographics
- Skin Care brand shopper profile
- Average consumer rating per skin care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual skin care products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan skin care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the skin care sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
