- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the skin care market in Ghana
Explore in-depth insights into the skin care market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top skin care brands, packaging preferences, and shopper behaviour within the skin care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the skin care landscape in Ghana.
Here is the type of information included in this report:
- A total of 1,675 skin care products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 492 different skin care brands
- The most common pack size in the skin care category is 0.5 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 27,896 new unique product entries have been recorded in the skin care category
- Queen Elizabeth is currently the most scanned skin care brand in Ghana
Report on the skin care category in Ghana
A comprehensive report is available upon request.
Related skin care categories
- Beauty and Personal Care
- Cosmetics and Beauty
- Hair Care
- Oral Care
- Personal care
- Tissue and Hygiene
- Body Care
- Body lotion/cream
- Face Care
- Petroleum Jelly
- Sun Care
- Talcum Powder
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of skin care insights available
- Top skin care products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of skin care brands in Ghana by demographics
- Skin Care brand shopper profile
- Average consumer rating per skin care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual skin care products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan skin care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the skin care sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
