- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the petroleum jelly market in Kenya
Explore in-depth insights into the petroleum jelly market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top petroleum jelly brands, packaging preferences, and shopper behaviour within the petroleum jelly category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the petroleum jelly landscape in Kenya.
Here is the type of information included in this report:
- A total of 314 petroleum jelly products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 78 different petroleum jelly brands
- The most common pack size in the petroleum jelly category is 0.05 l, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 21,651 new unique product entries have been recorded in the petroleum jelly category
- Vaseline is currently the most scanned petroleum jelly brand in Kenya
Report on the petroleum jelly category in Kenya
A comprehensive report is available upon request.
Related petroleum jelly categories
- Body Care
- Body lotion/cream
- Depigmenting lotion/cream
- Firming/Anti-Cellulite Body Care
- Glycerine
- Talcum Powder
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of petroleum jelly insights available
- Top petroleum jelly products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of petroleum jelly brands in Kenya by demographics
- Petroleum Jelly brand shopper profile
- Average consumer rating per petroleum jelly product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual petroleum jelly products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan petroleum jelly products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the petroleum jelly sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
