- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the petroleum jelly market in Ghana
Explore in-depth insights into the petroleum jelly market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top petroleum jelly brands, packaging preferences, and shopper behaviour within the petroleum jelly category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the petroleum jelly landscape in Ghana.
Here is the type of information included in this report:
- A total of 62 petroleum jelly products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 27 different petroleum jelly brands
- The most common pack size in the petroleum jelly category is 0.1 l, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 1,905 new unique product entries have been recorded in the petroleum jelly category
- Vaseline is currently the most scanned petroleum jelly brand in Ghana
Report on the petroleum jelly category in Ghana
A comprehensive report is available upon request.
Related petroleum jelly categories
- Body Care
- Body lotion/cream
- Depigmenting lotion/cream
- Firming/Anti-Cellulite Body Care
- Glycerine
- Talcum Powder
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of petroleum jelly insights available
- Top petroleum jelly products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of petroleum jelly brands in Ghana by demographics
- Petroleum Jelly brand shopper profile
- Average consumer rating per petroleum jelly product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual petroleum jelly products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan petroleum jelly products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the petroleum jelly sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
