- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the oral care market in South Africa
Explore in-depth insights into the oral care market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top oral care brands, packaging preferences, and shopper behaviour within the oral care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the oral care landscape in South Africa.
Here is the type of information included in this report:
- A total of 394 oral care products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 86 different oral care brands
- The most common pack size in the oral care category is 0.1 l, with the Tube format being the most frequently used
- In the past 12 months, 7,219 new unique product entries have been recorded in the oral care category
- Colgate is currently the most scanned oral care brand in South Africa
Report on the oral care category in South Africa
A comprehensive report is available upon request.
Related oral care categories
- Beauty and Personal Care
- Cosmetics and Beauty
- Hair Care
- Personal care
- Skin Care
- Tissue and Hygiene
- Dental Floss
- Mouthwashes
- Toothbrushes
- Toothpaste
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of oral care insights available
- Top oral care products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of oral care brands in South Africa by demographics
- Oral Care brand shopper profile
- Average consumer rating per oral care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual oral care products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan oral care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the oral care sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
