- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the oral care market in Nigeria
Explore in-depth insights into the oral care market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top oral care brands, packaging preferences, and shopper behaviour within the oral care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the oral care landscape in Nigeria.
Here is the type of information included in this report:
- A total of 438 oral care products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 119 different oral care brands
- The most common pack size in the oral care category is 0.13 kg, with the Paper box format being the most frequently used
- In the past 12 months, 13,284 new unique product entries have been recorded in the oral care category
- Closeup is currently the most scanned oral care brand in Nigeria
Report on the oral care category in Nigeria
A comprehensive report is available upon request.
Related oral care categories
- Beauty and Personal Care
- Cosmetics and Beauty
- Hair Care
- Personal care
- Skin Care
- Tissue and Hygiene
- Dental Floss
- Mouthwashes
- Toothbrushes
- Toothpaste
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of oral care insights available
- Top oral care products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of oral care brands in Nigeria by demographics
- Oral Care brand shopper profile
- Average consumer rating per oral care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual oral care products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan oral care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the oral care sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
