- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the oral care market in Ghana
Explore in-depth insights into the oral care market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top oral care brands, packaging preferences, and shopper behaviour within the oral care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the oral care landscape in Ghana.
Here is the type of information included in this report:
- A total of 372 oral care products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 105 different oral care brands
- The most common pack size in the oral care category is 0.175 kg, with the Paper box format being the most frequently used
- In the past 12 months, 7,699 new unique product entries have been recorded in the oral care category
- Pepsodent is currently the most scanned oral care brand in Ghana
Report on the oral care category in Ghana
A comprehensive report is available upon request.
Related oral care categories
- Beauty and Personal Care
- Cosmetics and Beauty
- Hair Care
- Personal care
- Skin Care
- Tissue and Hygiene
- Dental Floss
- Mouthwashes
- Toothbrushes
- Toothpaste
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of oral care insights available
- Top oral care products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of oral care brands in Ghana by demographics
- Oral Care brand shopper profile
- Average consumer rating per oral care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual oral care products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan oral care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the oral care sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
