- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the men’s shaving market in South Africa
Explore in-depth insights into the men’s shaving market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top men’s shaving brands, packaging preferences, and shopper behaviour within the men’s shaving category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the men’s shaving landscape in South Africa.
Here is the type of information included in this report:
- A total of 123 men’s shaving products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 49 different men’s shaving brands
- The most common pack size in the men’s shaving category is 0.2 l, with the Bag format being the most frequently used
- In the past 12 months, 870 new unique product entries have been recorded in the men’s shaving category
- Bic is currently the most scanned men’s shaving brand in South Africa
Report on the men’s shaving category in South Africa
A comprehensive report is available upon request.
Related men’s shaving categories
- Personal care
- Bath and Shower
- Deodorants
- Depilatories
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of men’s shaving insights available
- Top men’s shaving products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of men’s shaving brands in South Africa by demographics
- Men’s Shaving brand shopper profile
- Average consumer rating per men’s shaving product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual men’s shaving products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan men’s shaving products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the men’s shaving sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
