- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the make-up / colour cosmetics market in Kenya
Explore in-depth insights into the make-up / colour cosmetics market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top make-up / colour cosmetics brands, packaging preferences, and shopper behaviour within the make-up / colour cosmetics category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the make-up / colour cosmetics landscape in Kenya.
Here is the type of information included in this report:
- A total of 277 make-up / colour cosmetics products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 104 different make-up / colour cosmetics brands
- The most common pack size in the make-up / colour cosmetics category is 0.016 kg, with the Tube format being the most frequently used
- In the past 12 months, 3,255 new unique product entries have been recorded in the make-up / colour cosmetics category
- Luron is currently the most scanned make-up / colour cosmetics brand in Kenya
Report on the make-up / colour cosmetics category in Kenya
A comprehensive report is available upon request.
Related make-up / colour cosmetics categories
- Cosmetics and Beauty
- Fragrances
- Eye Make-Up
- Facial Make-Up
- Lip Products
- Nail Products
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of make-up / colour cosmetics insights available
- Top make-up / colour cosmetics products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of make-up / colour cosmetics brands in Kenya by demographics
- Make-Up / Colour Cosmetics brand shopper profile
- Average consumer rating per make-up / colour cosmetics product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual make-up / colour cosmetics products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan make-up / colour cosmetics products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the make-up / colour cosmetics sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
