- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the make-up / colour cosmetics market in Ghana
Explore in-depth insights into the make-up / colour cosmetics market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top make-up / colour cosmetics brands, packaging preferences, and shopper behaviour within the make-up / colour cosmetics category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the make-up / colour cosmetics landscape in Ghana.
Here is the type of information included in this report:
- A total of 151 make-up / colour cosmetics products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 97 different make-up / colour cosmetics brands
- The most common pack size in the make-up / colour cosmetics category is 0.018 l, with the Tube format being the most frequently used
- In the past 12 months, 1,089 new unique product entries have been recorded in the make-up / colour cosmetics category
- Romantic May is currently the most scanned make-up / colour cosmetics brand in Ghana
Report on the make-up / colour cosmetics category in Ghana
A comprehensive report is available upon request.
Related make-up / colour cosmetics categories
- Cosmetics and Beauty
- Fragrances
- Eye Make-Up
- Facial Make-Up
- Lip Products
- Nail Products
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of make-up / colour cosmetics insights available
- Top make-up / colour cosmetics products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of make-up / colour cosmetics brands in Ghana by demographics
- Make-Up / Colour Cosmetics brand shopper profile
- Average consumer rating per make-up / colour cosmetics product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual make-up / colour cosmetics products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan make-up / colour cosmetics products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the make-up / colour cosmetics sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
