- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the liquid soap market in Kenya
Explore in-depth insights into the liquid soap market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top liquid soap brands, packaging preferences, and shopper behaviour within the liquid soap category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the liquid soap landscape in Kenya.
Here is the type of information included in this report:
- A total of 301 liquid soap products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 82 different liquid soap brands
- The most common pack size in the liquid soap category is 0.5 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 4,287 new unique product entries have been recorded in the liquid soap category
- Dettol is currently the most scanned liquid soap brand in Kenya
Report on the liquid soap category in Kenya
A comprehensive report is available upon request.
Related liquid soap categories
- Bath and Shower
- Bar Soap
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of liquid soap insights available
- Top liquid soap products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of liquid soap brands in Kenya by demographics
- Liquid Soap brand shopper profile
- Average consumer rating per liquid soap product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual liquid soap products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan liquid soap products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the liquid soap sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
