- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the hygiene market in Kenya
Explore in-depth insights into the hygiene market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top hygiene brands, packaging preferences, and shopper behaviour within the hygiene category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the hygiene landscape in Kenya.
Here is the type of information included in this report:
- A total of 320 hygiene products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 114 different hygiene brands
- The most common pack size in the hygiene category is 0.00025 units, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 11,169 new unique product entries have been recorded in the hygiene category
- Softcare is currently the most scanned hygiene brand in Kenya
Report on the hygiene category in Kenya
A comprehensive report is available upon request.
Related hygiene categories
- Tissue and Hygiene
- Tissue
- Cotton Buds
- Sanitary Protection
- Wipes
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of hygiene insights available
- Top hygiene products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of hygiene brands in Kenya by demographics
- Hygiene brand shopper profile
- Average consumer rating per hygiene product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual hygiene products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan hygiene products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the hygiene sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
