Hair extensions market in Nigeria

Detailed insights on the hair extensions market in Nigeria

Explore in-depth insights into the hair extensions market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top hair extensions brands, packaging preferences, and shopper behaviour within the hair extensions category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the hair extensions landscape in Nigeria.

Here is the type of information included in this report:

  • A total of 81 hair extensions products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
  • These products span 59 different hair extensions brands
  • The most common pack size in the hair extensions category is 0.15 kg, with the Paper box format being the most frequently used
  • In the past 12 months, 1,268 new unique product entries have been recorded in the hair extensions category
  • Kiki is currently the most scanned hair extensions brand in Nigeria

Report on the hair extensions category in Nigeria

A comprehensive report is available upon request.

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Related hair extensions categories

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Hair Food and Conditioners
    • Hair sheen spray
    • Perms and Relaxers
    • Shampoos
    • Styling Agents and Gel

Regions in Nigeria covered in the report

  • Abia
  • Adamawa
  • Akwa Ibom
  • Anambra
  • Bauchi
  • Bayelsa
  • Benue
  • Borno
  • Cross River
  • Delta
  • Ebonyi
  • Edo
  • Ekiti
  • Enugu
  • Federal Capital Territory
  • Gombe
  • Imo
  • Jigawa
  • Kaduna
  • Kano
  • Katsina
  • Kebbi
  • Kogi
  • Kwara
  • Lagos
  • Nassarawa
  • Niger
  • Ogun
  • Ondo
  • Osun
  • Oyo
  • Plateau
  • Rivers
  • Sokoto
  • Taraba
  • Yobe
  • Zamfara

Other types of hair extensions insights available

  • Top hair extensions products in Nigeria overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of hair extensions brands in Nigeria by demographics
  • Hair extensions brand shopper profile
  • Average consumer rating per hair extensions product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual hair extensions products consumers in Nigeria are purchasing and consuming.

Online panel members from Nigeria scan hair extensions products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the hair extensions sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.