- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the hair care market in Kenya
Explore in-depth insights into the hair care market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top hair care brands, packaging preferences, and shopper behaviour within the hair care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the hair care landscape in Kenya.
Here is the type of information included in this report:
- A total of 1,524 hair care products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 292 different hair care brands
- The most common pack size in the hair care category is 0.25 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 28,784 new unique product entries have been recorded in the hair care category
- Bamsi is currently the most scanned hair care brand in Kenya
Report on the hair care category in Kenya
A comprehensive report is available upon request.
Related hair care categories
- Beauty and Personal Care
- Cosmetics and Beauty
- Oral Care
- Personal care
- Skin Care
- Tissue and Hygiene
- Colourants
- Hair Food and Conditioners
- Hair extensions
- Shampoos
- Styling Agents and Gel
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of hair care insights available
- Top hair care products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of hair care brands in Kenya by demographics
- Hair Care brand shopper profile
- Average consumer rating per hair care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual hair care products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan hair care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the hair care sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
