- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the fragrances market in South Africa
Explore in-depth insights into the fragrances market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top fragrances brands, packaging preferences, and shopper behaviour within the fragrances category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the fragrances landscape in South Africa.
Here is the type of information included in this report:
- A total of 309 fragrances products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 85 different fragrances brands
- The most common pack size in the fragrances category is 0.03 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 3,320 new unique product entries have been recorded in the fragrances category
- Oh So Heavenly is currently the most scanned fragrances brand in South Africa
Report on the fragrances category in South Africa
A comprehensive report is available upon request.
Related fragrances categories
- Cosmetics and Beauty
- Make-Up / Colour Cosmetics
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of fragrances insights available
- Top fragrances products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of fragrances brands in South Africa by demographics
- Fragrances brand shopper profile
- Average consumer rating per fragrances product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual fragrances products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan fragrances products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the fragrances sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
