- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the fragrances market in Kenya
Explore in-depth insights into the fragrances market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top fragrances brands, packaging preferences, and shopper behaviour within the fragrances category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the fragrances landscape in Kenya.
Here is the type of information included in this report:
- A total of 360 fragrances products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 139 different fragrances brands
- The most common pack size in the fragrances category is 0.05 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 3,847 new unique product entries have been recorded in the fragrances category
- Dear Body is currently the most scanned fragrances brand in Kenya
Report on the fragrances category in Kenya
A comprehensive report is available upon request.
Related fragrances categories
- Cosmetics and Beauty
- Make-Up / Colour Cosmetics
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of fragrances insights available
- Top fragrances products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of fragrances brands in Kenya by demographics
- Fragrances brand shopper profile
- Average consumer rating per fragrances product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual fragrances products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan fragrances products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the fragrances sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
