- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the fragrances market in Ghana
Explore in-depth insights into the fragrances market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top fragrances brands, packaging preferences, and shopper behaviour within the fragrances category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the fragrances landscape in Ghana.
Here is the type of information included in this report:
- A total of 681 fragrances products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 250 different fragrances brands
- The most common pack size in the fragrances category is 0.1 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 5,014 new unique product entries have been recorded in the fragrances category
- Sens is currently the most scanned fragrances brand in Ghana
Report on the fragrances category in Ghana
A comprehensive report is available upon request.
Related fragrances categories
- Cosmetics and Beauty
- Make-Up / Colour Cosmetics
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of fragrances insights available
- Top fragrances products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of fragrances brands in Ghana by demographics
- Fragrances brand shopper profile
- Average consumer rating per fragrances product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual fragrances products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan fragrances products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the fragrances sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
